Price Intelligence Platform

Centralized Platform for Managing and Analyzing Market Prices

A CRM designed to consolidate price data scraping, storage, and analysis for company and competitor services.

100K+

Prices Analyzed

20+

Data Sources

Real-time

Update Frequency

Daily

Insights Generated

Data Sources

Multiple

Pricing Data

Real-time

Project Overview

Overview Project Background

This product serves as a centralized system for scraping and analyzing prices across company and competitor services.

It streamlines processes by consolidating data collection, analysis, and management in one tool.

The CRM targets administrators and analysts to provide an efficient workflow for price monitoring.

INDUSTRY

Travel & Transportation

PLATFORM

Web Application

TYPE

CRM

The Challenge

Challenges
Key Issues Addressed

The project focused on improving data scraping performance, integrating various service components, and enhancing user experience for admins and analysts.

01

Performance Bottlenecks

Price scraping processes were slow and inconsistent, limiting timely analysis.

02

Service Integration

Connecting multiple scraping and management services into a cohesive platform was difficult.

03

Complex User Flows

Admins and analysts required an intuitive workflow to manage data and perform analysis effectively.

Product Experience

Product Experience
User Interaction

The CRM provides different pages tailored for data scraping, information management, and analysis to support user roles.

Platform

Main Dashboard

Live System

Control Dashboard

Time to Insight

Instant

Manual Work

Reduced

Decision Speed

Faster

Data Accuracy

High

Scraping Management

Tools to configure and monitor price scraping from various services.

Info Pages

Centralized pages for managing collected data and service information.

Analysis Pages

Pages focused on analyzing scraped data to support competitive pricing decisions.

Core Features

Core Features
Functionality

The CRM includes capabilities for data scraping, information management, analysis, and administrative controls.

Price Scraping Automation

Automated collection of pricing data from multiple service sources.

Information Management

Centralized pages for viewing and editing scraped data.

Data Analysis Tools

Functions to analyze and compare pricing data across services.

User Role Administration

Admin and analyst roles with appropriate access and workflows.

Our Approach

Approach
Development Focus

Focused on improving system performance, stabilizing data processing, and building a structured interface for efficient price analysis.

01

Performance Optimization

The system was optimized to handle large volumes of scraped data with improved processing speed and reduced latency.

Deliverables

Data processing optimization

Query performance improvements

Reduced response time

Handling large datasets efficiently

02

System Integration

Multiple services were connected into a unified system to ensure consistent data flow and reliable price aggregation.

Deliverables

Integration of scraping services

Data synchronization across modules

Unified data structure

Improved system stability

03

Analysis Interface Design

A structured interface was developed to simplify data review, comparison, and decision-making for admins and analysts.

Deliverables

Analysis pages for price comparison

Data filtering and sorting tools

Improved usability for analysts

Admin management interface

Development Timeline

Development Timeline
Project Phases

The project followed a structured Scrum process, moving from data architecture design to system integration and performance optimization.

1

Phase 1

Discovery

Requirements were defined around pricing data collection and analysis workflows.

Core data structure for scraped prices and entities was designed upfront.

System architecture and integration approach were planned.

Focus was placed on building a scalable foundation for data processing.

2

Phase 2

Implementation

Core CRM functionality was developed for managing pricing data.

Scraping services were implemented to automate data collection.

Data processing logic was built to structure raw data into usable formats.

Initial interfaces for admins and analysts were created.

3

Phase 3

Integration

Multiple scraping and data services were connected into a unified system.

Data flows were synchronized across modules for consistency.

External services were integrated to ensure stable data collection.

System interactions were optimized for reliability.

4

Phase 4

Testing

System performance was tested under increasing data volumes.

Data accuracy and consistency were validated.

Edge cases in scraping and processing were handled.

UI improvements were introduced to enhance usability.

5

Phase 5

Release

The system was deployed for internal use.

Initial users validated workflows and analysis capabilities.

Feedback was collected and used for further improvements.

The platform became a stable tool for pricing analysis.

Technical Architecture

Technical Architecture
System Structure

Admin Interface

Server-rendered interface for managing scraped data, analysis pages, and system operations.

Analysis Dashboard

Dedicated views for comparing prices, filtering data, and reviewing market trends.

CRM Core Logic

Handles data management, user actions, and internal workflows for pricing analysis.

Data Processing Engine

Transforms raw scraped data into structured, analysis-ready information.

Routing & Controllers

Manages request handling and communication between frontend and backend logic.

Scraping Services

Automates price collection from multiple sources.

External Service

Connections Integrates third-party services and ensures stable data flow.

Data Synchronization

Maintains consistency across scraping, storage, and analysis modules.

PostgreSQL Database

Stores structured pricing data, entities, and relationships.

Supabase Infrastructure

Provides backend services and database management.

Data Storage

Layer Handles persistence of scraped and processed data.

Integrated Service Connections

Multiple scraping and management services linked through a single backend.

Centralized Data Storage

PostgreSQL stores all pricing and analysis data.

Team & Collaboration

Team Collaboration
Roles and Workflow

A team of 10 members using scrum methodology with regular meetings and Jira for project tracking.

1

Project Manager

Coordinated project progress and facilitated team communication.

9

Developers

Handled backend development, scraping services, frontend integration, and testing.

Regular Communication

Daily and sprint meetings to maintain alignment.

Task Tracking

Using Jira to manage development tasks and bugs.

Project Facts

Product Type

Price Intelligence CRM

Industry

Travel & Transportation

Platform

Web Application

Users

Analysts & Operations Teams

Technology Stack

Technology Stack
Tools and Frameworks

The system uses standard backend and database technologies supported by cloud services.

Backend

Node.js

Runtime

Express.js

Framework

PostgreSQL

Database

Data & Infrastructure

Supabase

Backend Services

Scraping Services

Data Collection

Server-side Processing

Data Transformation

Application Layer

Server-rendered UI

Interface

JavaScript (Vanilla)

Frontend Logic

HTML/CSS

Presentation

Impact & Results

Impact and Results
Outcomes

The solution improved scraping speed, system scalability, and overall user experience for price analysis.

Improved Speed

Optimizations reduced delays in price scraping and data availability.

Enhanced Scalability

System architecture supports growing data volumes and users.

Better User Experience

Streamlined workflows for admins and analysts through clear interfaces.

Expanded Analysis Capabilities

Added dedicated pages to support detailed price data analysis.

Key Outcomes

Centralized price data management

Faster and reliable scraping process

Improved collaboration among analytics team

The platform significantly improved our ability to collect and analyze pricing data. What used to require manual effort is now automated and structured, allowing our team to make faster and more informed decisions. The system is reliable, easy to use, and handles large volumes of data efficiently.

WP

Winston Pikers

Operations Team

Welcome Pickup

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